At the beginning of 2016 Dolce & Gabbana launched a campaign for a new fragrance; protagonist of the video is Sophia Loren.
The video proved extremely successful. Sophia Loren is a lady fixing the family villa in Bagheria, Sicily, with the help of her 5 children; once the villa is ready, she cooks聽for a large group of guests coming聽for the “unveiling” of the newly restored villa.
A mix of factors contributed to the success of the campaign: the old villa, the聽handsome young men, the tomato sauce,聽Sophia Loren herself, are all symbols of the beauty of Italy at the eye of Italians and foreigners alike.
Film director Giuseppe Tornatore and musician聽Ennio Morricone did a great job and created an advertisement that is more touching than a movie.
More about the life of Sophia Loren here:聽/italian-actors/sophia-loren
